Amika The Kure Repair Shampoo

WHAT IT IS

a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHY IT’S SPECIAL

• build a bond that lasts! this shampoo’s luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
• claims – 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.
• innovative bond cure technology – packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
• plant butters + vegan proteins – formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.
• * compared to control when used with the kure bond repair conditioner, clinically tested

WHO IT’S FOR

made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

HOW TO APPLY

• massage shampoo through wet hair and rinse
• for best results, follow with the kure bond repair conditioner, then the kure multi-task repair treatment

KEY INGREDIENTS

• bond cure technology – an innovative complex that targets the most abundant bonds in hair
• plant butters – rich in nutrients like omega fatty acids, vitamins, and minerals
• vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source
• sea buckthorn – one of the most potent natural ingredients on the planet, this “superfruit” is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

WHERE IT’S MADE

USA