Amika Bust Your Brass Cool Repair Shampoo

WHAT IT IS

this ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, and stronger, healthier-looking hair.

WHO IT’S FOR

all blondes, silvers + grays are welcome!

WHY IT’S SPECIAL

wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin’ cool and strong.

• the proof is in our claims – bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen + repair hair, resulting in 86% more repair* and 55% less breakage​.*
  *after 1 use when used as a system, clinically tested.
• brightens + tones – brassy hues don’t stand a chance. this conditioner brings out the best and brightest shades of blonde, silver, and gray.
• wash your way to stronger hair – bust your brass strengthens + repairs damaged hair while helping to prevent future damage.

HOW-TO GET YOUR STRONGEST + BRIGHTEST MANE

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

CUSTOMIZE YOUR BUST YOUR BRASS ROUTINE!

if you are a natural (non-color treated) blonde:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

if you are a platinum blonde:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
• use bust your brass repair mask 1x per week in place of conditioner.
• if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
• keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.

if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:

• use bust your brass shampoo + conditioner every other wash.
• assess hair’s tone and pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.

if you have gray hair:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

if you are a textured blonde:

• follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs.

KEY INGREDIENTS

• bond cure technology – an innovative complex targeting hydrogen bonds, which are the most prone to breakage.
• plant butters – includes three plant butters: mango butter extract which is packed with omegas and vitamins a, c, and e, omega-6 fatty acid-rich borage oil, and shea butter that’s loaded with vitamins, minerals, and five principle fatty acids
• vegan proteins- derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
• ultra-violet pigments – counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray.
• *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

WHERE IT’S MADE

USA