Lighter Colours Follow Hard Times

You might assume that dark colours are synonymous with hard times and depression. Funerals have driven this tradition home – most everyone wears dark colours at funerals. However, market trends are telling a different story when it comes to hair style. It turns out that economic downturns spur women to rush out to get hairdressers to turn them into blondes.

“My husband just lost his job… So here’s $300”

The boost in blonde numbers isn’t negligible either – with a staggering 67% increase in blonde products being sold during a recession, blondes really are on the front lines battling the wave of layoffs and pay cuts with nothing more than a shimmering flicker of beautiful luxurious hair.

Although this may seem a little counter-intuitive, gloomy times really do inspire women to fight the ominous cloud of financial ruin with a bright and sparkling hairdo. The weirder thing? It works. When converted to the light side, most women report increased feelings of confidence and youthfulness, which in turn makes them feel little happier.

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As is generally known, when the women are happy, men are happy too.

So if you facing bankruptcy and might be unable to feed yourself or your cat next week, you might be having increased feelings of sadness and anxiety. If this is the case, you should listen to the science and consider slapping on a lighter colour!

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